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Same Pasture. New Patch.

September 10, 2009

This is a post that I never thought I would write after just 10 months. But please bare with me and my superfluous use of adjectives. Unfortunately, my time as an Account Executive with Redweb has come to an end. I have thoroughly enjoyed my time in the Account Management team, but my craving for innovation has led me astray. I am however delighted to report that my personal direction is aligned very much with Redweb’s immediate and future ambitions.

Therefore, I am over the moon to announce that I have been promoted to the new position of ‘Mobile Strategist‘.

Carl Martin - Mobile Strategist

Its a brand new, yet superbly exciting position that will allow me to dedicate my time solely into driving Redweb into the Mobile Marketing, Content and Internet industries. To take the opening line of my job description:

“The mobile strategist provides leadership, internal direction, drive and subject expertise to the specialist product and service area of mobile, including internet and applications.”

Redweb has been nothing short of incredible in helping to nurture my passion for all things mobile, and my hard work over the past year has been rewarded with this new role. Redweb has already taken steps into the iPhone app development and mobile web development markets, however in this new role I will be looking to truly drive home the commerical viability of mobile as part of our clients digital strategy. I will be working closely with David Burton, our Head of Innovation, to not only expand our mobile product range, but to also create some inspired, award winning mobile work. That also means I will be looking to attend many more industry events, and am now actively looking for speaking opportunities (no matter how big or small!), so feel free to get in touch.

As soon as its ready, I will be moving over to my new blog too ( where I will be documenting my work in this new position.

I am looking forward to meeting new people, trying out new ideas, and hopefully working with some brilliant minds in the near future. Its the start of a whole new chapter in my career, and I hope you will join me for the ride.

Lets go…

5 Comments leave one →
  1. neilpotter permalink
    September 10, 2009 12:59 pm

    Great news. Thoroughly deserved and will be watching the new blog with much anticipation. Cheers, Neil

  2. reeshitchcock permalink
    September 10, 2009 1:14 pm

    Superb, well done mate.

    Can I have a free ringtone?

  3. September 10, 2009 1:33 pm

    Well done mate, sounds like a wicked job you’ve got there.

  4. Ali permalink
    September 10, 2009 2:44 pm

    Congrats! Looking forward to reading mobsessed when its up and running 🙂


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