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iPizza Me Up!

July 23, 2009

Trying to find a commercial focussed iPhone application that reinforces brand awareness AND encourages repeat purchases isn’t the easiest thing in the world, but Pizza Hut have had a bloody good crack. Although an American app, it has momentarily made me forget about the awful sub sectioned rebrand of some restaurants to Pasta Hut. This app creates a fun, visual and interactive environment to ordering pizza, and despite being some ridiculous inclusions (shaking the chicken wings? Oh come on…), it is actually very functional. Take a look for yourself.

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