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EverySingleOneOfUs Mobile Campaign of the Year – Finalists Here!

June 11, 2009

Nike, BP, Kodak and Reebok make the shortlist for inaugural mobile awards that are judged on their benefit to users Nike, BP, Kodak and Reebok have made the shortlist for the inaugural EverySingleOneOfUs Mobile Campaign of the Year award, with the winner due to be announced during the Mobile Advertising UK conference. Nike has 2 campaign finalists, PHOTOiD and Bootcamp, both produced by AKQA Mobile. Reebok’s You got Rondo’d campaign from Inside Mobile also makes the shortlist alongside Ogilvy inspired campaigns for BP (Jarmo for Life) and Kodak (Mobile Snowstories Guide).

Speaking about the awards, Jonathan MacDonald, founder of the communications movement, EverySingleOneOfUs, CEO of JMA and one of award judges, said, “The EverySingleOneOfUs Mobile Campaign of the Year award is the first award in new media to be judged in light of the benefit a campaign has had to the public. The benefit is in terms of value, relevance, ease of interaction and transparency of offering – making up the 4 Rules of Engagement which sit at the core of EverySingleOneOfUs.”

The award winners will be announced at 18.00 on Monday 15th June during the Mobile Advertising UK conference. There are still tickets available for the event so please contact James Cameron on james@camerjam.com or +44 (0)7940 749874 for more details. To follow the announcement on twitter follow @jamescameron or #maduk


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