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Top mobile advertising agencies and operators sign up to Mobile Advertising U.K. event London, UK

April 20, 2009

For Immediate Release

Contact: James Cameron

+44 7940 749874

The precise condition of today’s UK mobile advertising industry is to be revealed at an exciting new London-based conference. Based on an ambitious and far-reaching research project, the event will also reveal exactly how the mobile advertising industry should grow from here. With an unparalleled roll call of participants from both the UK’s leading advertising agencies and top mobile operators, the one-day event will also provide a unique networking opportunity for delegates.

The event, to be held in London on June 15, is sponsored by Alcatel-Lucent, hosted by Camerjam Events and supported by the Mobile Marketing Association (MMA), Interactive Advertising Bureau (IAB) Europe and the Internet Advertising Bureau (IAB) UK. “Events such as this are important contributors to overall industry understanding of mobile advertising and the resulting development of the market,” said MMA MD for Europe Paul Berney. “The agenda embraces key mobile advertising themes such as its integration into wider marketing strategies, perceptions of the end-user and the importance and legal implications of respecting consumer privacy. I’m looking forward to hearing the resulting discussions which are so crucial for education and increased participation in this rapidly growing industry.” Delegates will hear presentations and panel discussions featuring representatives from companies involved in defining the mobile advertising space such as Ogilvy, Mediacom, Mindshare, Alcatel-Lucent, Sponge, Mediaedge:cia, Inside Mobile, Unanimis, ringring media, AKQA Mobile, and more. Top UK mobile operators Vodafone, Telefonica O2, Orange and 3 will also take part.

A highlight of the event will be a live interview with Ogilvy UK’s vice chairman, Rory Sutherland. According to Jon Mew, Head of Mobile at IAB UK, “The event brings together a great line up and agenda and will give delegates an overview of the issues surrounding mobile advertising and how they can be more effective in their mobile efforts. As mobile media usage continues to grow it’s critical as an industry that we increase the understanding of the role of mobile advertising.” In addition to trade associations, the event also enjoys the support of industry players such as global communications solution provider, Alcatel-Lucent. “Alcatel-Lucent wanted to be involved in this important mobile advertising study as we believe it will shed new light on the potential of mobile as a mass advertising medium,” says Thomas Labarthe, VP Advertising Solutions at Alcatel-Lucent. “Our business is about improving the communications experience for end users and enterprises, while enabling improved return on investment for service providers, and being able to deliver targeted mobile advertising over their networks will create new revenue streams for mobile service providers. “Alcatel-Lucent’s goal in participating in this study is to better understand the challenges so we can more efficiently direct our innovation toward providing agencies with easy and efficient access to mobile media inventory created over these mobile networks,” he added.

On top of the conference, the event will host the inaugural EverySingleOneOfUs Mobile Campaign of the Year Awards, designed to recognise the past year’s most engaging, creative and effective mobile advertising campaigns (download the entry form here). Speaking about the awards, Jonathan MacDonald, founder of EverySingleOneOfUs said, “The EverySingleOneOfUs Mobile Campaign of the Year award is the first award in new media to be judged in light of the benefit a campaign has had to the public. This benefit is in terms of value, relevance, ease of interaction and transparency of offering – making up the 4 Rules of Engagement which sit at the core of EverySingleOneOfUs.” The research, commissioned by EverySingleOneOfUs and ÆNEAS Strategy Consulting & Management, will draw upon the outcomes of in-depth interviews with mobile executives, agencies and mobile networks, as well as online and mobile consumer surveys. It will be carried out jointly by ÆNEAS Strategy Consulting & Management and MSearchGroove, a knowledge resource providing analysis and commentary on mobile search, mobile advertising and social media.

Mobile Advertising U.K., 15th June 2009,

For details on how to sponsor the event please contact Stuart Willett, Project Sales, Moriana Media Group,, +44 7734 315 506

For details on press tickets, delegate passes, awards entries and the conference programme please contact James Cameron, Managing Director, Camerjam Events,, +44 7940 749874

About Camerjam Events

Camerjam Events ( is an exciting new conference and events company at the forefront of the mobile industry. Under the Camerjam umbrella, industry experts, leading executives and high end analysts are brought together in stimulating environments to promote idea exchange, facilitate networking opportunities and drive industries forward. Camerjam is founded by expert events producer James Cameron. With more than a decade’s experience in mobile telecoms events, Camerjam Events is the first and the last port of call for those wishing to immerse themselves in cutting edge industry discourse.

About EverySingleOneOfUs

EverySingleOneOfUs ( is a communications movement with a vision to enable and enhance interaction between people and commerce. The collaborative venture – founded by Jonathan MacDonald, who was previously a Chairman of the Music Industries Association, Commercial Director of Ministry of Sound, and Sales Director at the advertising-funded mobile network Blyk – was created to safeguard user experience in the ultra-connected world. Global objectives include market research, seminars, consultancy, workshops, master-classes and platform development. By promoting and authorizing best practice, EverySingleOneOfUs intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement. As a collective, EverySingleOneOfUs will facilitate and accelerate commercially viable and mutually beneficial communication.

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of service providers, enterprises and governments worldwide, providing solutions that to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet:

About the MMA

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. It has more than 700 member companies, representing over forty countries around the globe, including all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit

About the IAB UK

The Internet Advertising Bureau (IAB) ( is the trade association for digital advertising. With over 500 members, it’s run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put digital on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues whilst promoting industry-wide best practice.

About the IAB Europe

Representing 23 country members across Europe and over 5000 companies, the Interactive Advertising Bureau (IAB) Europe ( is the trade association of the European digital and interactive marketing industry. Supported by every major media group, advertiser, agency, portal, technology and service provider, the power of IAB Europe comes from its extensive membership. IAB Europe exists to promote the growth of Europe’s interactive advertising markets, to protect the interest of the industry, to regulate practices on the market and to educate the stakeholders in the digital landscape. To achieve these goals, IAB Europe coordinates activities across the region including public affairs, benchmarking, research, setting standards and best practices.

About ÆNEAS Strategy Consulting and Management

Headquartered in The Hague, ÆNEAS Strategy Consulting and Management ( is an international consultancy firm focussed at strategy & business development for the telecommunications market and global mobile industry. The firm has spearheaded the development of innovative mobile advertising strategies on behalf of players in the emerging business ecosystem active in the international arena. It was founded in 2004 by Tarik Fawzi, whose career in the advertising and mobile industries spans 15 years.

About MSearchGroove

MSearchGroove ( provides analysis and commentary on mobile search, mobile advertising and social media. Through primary research and interviews with c-level executives and industry luminaries, MSG is the essential read for companies seeking ways to monetize their digital assets, drive mobile advertising revenues and harness the power of empowered consumers. MSG is owned by Peggy Anne Salz, who has established a successful consulting career based on vision, insight, versatility, and over 15 years of industry experience.

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