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Pay Per Twit – Brands to pay for Twitter Accounts

February 10, 2009

Twit away to your hearts content...

As reported across the media today, namely good old Brand Republic, Twitter is planning to charge big name brands for using the micro-blogging service. Co-founder Biz Stone said: ‘We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.’ 

I see no reason for this to be a problem with the brands, seeing as it is proving to be a fantastic communication channel and targets those who are interested in what the brands have to offer. With coverage across the web and mobile media, it could prove a worthwhile investment for brands and businesses both large and small. 

This could finally prove pay day for those Twitter Squatters!

It could also aid ideas such as Advocurrency in taking siginifcant steps towards a reality, but this does of course rely on Brands talking to their consumers and developing a model in which to maintain this communication. I for one would be very interested to see how Brands respond to these developments from Twitter, and whether they see Twitter as just some extra channel, or a serious fixture in their marketing strategy.

5 Comments leave one →
  1. February 10, 2009 5:38 pm

    It will be interesting to see what they classify as “big name brands” is Stephen Fry a brand or a person?

    Sure he sends personal messages but it must be furthering his popularity a an entertainer by being on Twitter which will increase the amount of money he is earning through book sales, DVD sales and media appearances.

    As for Twitter squatters I can’t see them making any money by selling their username, they don’t own them in the same sense that you own a URL.

    • carlmartin1987 permalink*
      February 11, 2009 10:03 am

      On the contrary David, I believe the squ@tters do possess ownership of their @name. Although not in the same sense as a URL, it still bodes as a communication device such as a website. After all, users will be directed to!

  2. February 11, 2009 10:35 am

    They do if it’s their own and for their own use.

    Not if they have registered it for a brand in order to essentially extort money from them.

    In url terms if I for example registered as an individual then it can be taken away from me because I have no right to use it. Same should apply if I were to register @mcdonalds on twitter.

    They can’t approach a “Big Name Brand” offer a premium paid for service but then mention their url is already taken and that they will have to do a private deal with the person who has originally registered that domain. They wouldn’t be taken seriously.

    Interesting subject.

    • carlmartin1987 permalink*
      February 11, 2009 10:42 am

      Reminds me of the Kevin Spacey and 21st Century Fox sagas from early 90s:

      Can’t find a link to the 21st Century Fox one, but in that case, they were required to shell out a huge fee to the squatter as they found a loophole in regulation. Wonder what regulations Twitter will enforce should they take this seriously?

  3. February 11, 2009 10:57 am

    Teh difference between famous peoples names and a brand name are a tricky. As mentioned above with Fry.

    What happened to in the end? Some bloke was squatting on that for ages and wanted loads. Not sure what he got in the end.

    It’s different with Twitter though becuase they physically own and control the url. There isn’t a governing body of Twitter.

    If they want to kick somebody off who is squatting so they can make money they they will do. They need to!

    I remember the Burger King one but not these others.,39024661,10005296,00.htm

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