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Augmented Reality Advertising – On its way?!

February 9, 2009

Augmented reality is ridiculously exciting stuff. Bringing computer style visualisations and animations into the real world (in a way…) is a concept that has long been craved by gamers and gadget-geeks alike. It is only in the past few years that augmented reality has become openly available, if not well publised, and many ahve been testing with its capabilities. Whether its for gaming or training at the MOD, it has found itself well employed in several different sectors!

I have long wondered if this could ever make it into mainstream advertising, seeing as many of us now carry a camera phone, why could a print ad or billboard poster not turn into a 3D masterpiece?! Well, it looks like this could soon be a reality.

Tagit and DAEM Interactive today announced that they have formed a strategic partnership to roll out Augmented Reality Technology for Mobile Phones. This will enable camera-phone users to interact with any media channel for obtaining information or digital content. This dynamic mobile image recognition system “augments” the reach of advertisements by allowing users to capture images of products or logos and instantly receive relevant information on their mobile phones, thus creating interactivity between users and advertisers. If you aren’t getting giddy with excitement, mayeb you should try watching this to get a flavour:

To see the full press release, check out:

http://www.prweb.com/pdfdownload/534337/pr.pdf

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2 Comments leave one →
  1. July 30, 2009 2:00 am

    Great post Carl! I think AR is really going to change the way we approach marketing, particularly in relation to mobile. Check out my recent posts that compile the top 15 ways companies are already using AR as part of their marketing strategies http://maloneyonmarketing.com/2009/07/05/top-10-ways-to-use-augmented-reality-in-your-marketing-strategy/
    http://maloneyonmarketing.com/2009/07/13/5-more-ways-augmented-reality-will-change-the-marketing-landscape/

  2. February 1, 2010 5:32 pm

    Great post. I’m curious to get your thoughts on the acrossair AR advertising potential on the iPhone. Some augmented reality stuff I’ve seen out there is very gimmicky and I don’t see a long term proposition for them. With acrossair, however, I have used their AR Browser and see the potential for advertising for marketers being much better in terms of ROI. If you aren’t familiar with them, they are at http://www.acrossair.com and have some demos on YouTube at http://www.youtube.com/acrossair.

    regards,
    Brad

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