Skip to content

Rugby + Mobile App = The Dream!

February 6, 2009

Not that I can afford to make my way over to Hong Kong for the Sevens just yet, but this video aptly describes the genius that was the Guinness Passport to Greatness application. Brand Awareness and Loyalty, accompanied by personal identification and relationships for the consumer; I tip my hat to the guys and girls that put together the campaign, including OgilvyOneX2STheWorld , and The Hyperfactory.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: