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Rugby + Mobile App = The Dream!

February 6, 2009

Not that I can afford to make my way over to Hong Kong for the Sevens just yet, but this video aptly describes the genius that was the Guinness Passport to Greatness application. Brand Awareness and Loyalty, accompanied by personal identification and relationships for the consumer; I tip my hat to the guys and girls that put together the campaign, including OgilvyOneX2STheWorld , and The Hyperfactory.

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