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Stumbling before we fall

January 19, 2009

I have just read a news article published on the BBC website highlighting how users are finding it difficult to use mobiles. And I am not suprised. Of the 4,000 people questioned in the survey, 95% said they would try more new services if phones were easier to set up! 

The capabilities of the modern mobile handset, especially smartphones, are rivalling many and more of the features of some laptops, but it seems manufacturers are skipping usability testing in order to rush out their latest models for the Christmas rush, or to precede the latest big name phone release. Why sacrifice satisified customers for a short term cash boost?

This does not bode well for mobile marketing, because much of the technology the article is referring to is used in mobile marketing campaigns. Its all well and good using QR codes in your latest integrated campaign, but do users know where their QR code reader is, or how to use it?!

There is a lot of money to be made my UX specialists nowadays in a broad spectrum of areas, but mobile usability is sure to make you a bob or two. We can’t expect all phones to be as usable as the iPhone, but companies should be investing the time and money into attracting and maintaining a loyal consumer base.

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