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The Mobile Crunch

January 14, 2009

Crunched...

Times are hard for everyone at the moment. The recession has hit a lot of businesses pretty hard, and many friends have been victims of it. However, as reported on Mobile Marketer Daily today, during the recession there has been a 50% growth in paid banner advertisements in the US. BuzzCity, who compiled the report, said that in total, 382 million paid advertising banners were served to a U.S. audience during the fourth quarter of 2008. For the entire year, banners served in the U.S. grew by 209 percent

For many brands and advertisers, this is merely a toe in the water. Although not the best option available in mobile advertising, it is a superb way for brands to gauge as to how consumers respond to mobile ads. Given the right advice and providing the most appropriate measurement facilities are in place, its only a matter of time before advertisers recognise the benefit of dedicating a substantial part of their marketing budget to the mobile platform

Below is a link to a great presentation on marketing in the recession, which is not only great to view, but very informative and applicable to the importance of mobile marketing in the crunch…

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View SlideShare presentation or Upload your own. (tags: branding recession)
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